First it was the cupcake. Then it was the macaroon. Now choux pastry is set to take centre stage as specialist patisserie Maître Choux opens its doors in South Kensington.

The launch is the brainchild of top pastry chef Joakim Prat, who came to London to take on the role of Joël Robuchon's Head Pastry Chef at L'Atelier, before moving on to Mayfair's The Greenhouse. Joakim held the same position at Can Fabes in Barcelona, meaning that Maître Choux has a three Michelin star-experienced chef at the helm!

Choux pastry is a light dough that rises in the oven, leaving the inside soft and hollow and the outside golden and crispy. A staple of every patisserie in France, it is a very malleable yet simple bakery base. In the hands of Joakim, it is transformed into something quite extraordinary.

Wanting to offer customers a quality of dessert hitherto found only in the most exclusive eateries, Joakim spent months perfecting Maître Choux’s range of éclairs, choux and chouquettes (empty choux pastry casings that are traditionally eaten in France for breakfast or as a snack).

As visually stunning as they are delicious, Joakim’s hand-crafted designs are baked throughout the day in the state-of-the-art kitchen at Maître Choux’s South Kensington shop. Some of the choux can even be filled upon ordering for incomparable crispiness.

Bringing a contemporary twist to a classic French specialty, these veritable works of art make the perfect dessert, indulgent snack or gift.

The core range will be complemented by regularly changing specials that showcase Joakim’s extraordinary creative talents by periodically introducing new flavors and visuals.